12/10/2023 0 Comments Wechat outAfter the comprehensive comparison, WeChat marketing is more efficient. CPL on WeChat is 2-4 RMB, on mobile application is 4-8 RMB, and it is with a higher unload rate and a lower open rate. Many Chinese people grew up using Tencent’s QQ, a popular desktop messaging app (similar to ICQ and AOL Instant Messenger). retention rate of most mobile applications is 15-30%. Tencent was already one of China’s top internet companies in 2010, and the biggest social company even before WeChat was launched. retention rate of a subscription account is 80-90%, the retention rate of a service account is 60-70%. Many brands benefit from the WeChat campaigns. Conversion Rate: The huge users volume and high app open rate supports a considerable conversion rate of WeChat marketing.Original content always wins higher open rate. Content with good quality could be with 40-50% open rate. Arrival Rate: In theory, the arrival rate of content of Official Accounts is 100%.Users are able to find out the Official Accounts, the content they are interested in by searching with keywords. Accuracy: Account operator is able to see the user’s basic information such as gender, region, industry, activeness etc, to judge if they are the wanted target audience. After the big update not long ago, I noticed that every time I video chat using Wechat, my friends can not hear my voice at all or it cuts out often, but I can.The benefit of leveraging WeChat Marketing campaigns One of its most popular features is WeChat out, which allows users to make mobile calls around the globe at low rates.In general, users open WeChat 30 times per day averagely, the shared links in WeChat Moment exceed 3 billion everyday. WeChat is not only the most useful social networking tool, but also the source of information for a lot of people. More than 80% Wechat Users follow at least one official account, which could be translated into 560 million people follow wechat official accounts. Types of Official Accounts which users are following It is easy to imagine the competitiveness among all WeChat Official Accounts. Increasing with 15 thousand accounts at a daily basis. After the combination of Weixin (Chinese app) and WeChat (Out of China app), the monthly active users has been reached 762 million.Īccording to the internal data from WeChat, currently there’re more than 20 million wechat official accounts on WeChat.
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